The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 460 hotels (28, 500 rooms) – eleven in Ireland, three in Spain and the rest in the UK. Travelodge is growing rapidly with plans to operate 70,000 rooms (approximately 1000 hotels) by 2020 and aims to be the biggest hotel operator in London by 2012.Nine million people stayed with Travelodge last year and 87% of reservations are currently made online, where room rates start at £19 a night. Rooms are available to book up to 11 months in advance and the site attracts approx 4 million visitors each month.